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02 — Customer campaigns

B2C Campaign & Promotion Planning

Planned B2C campaigns, promotion mechanics, and customer-facing activation materials.

RoleCampaign planning, branch communication, promotion tracking, and creative coordination.
Material80 ordered images
B2C Campaign & Promotion Planning material 1

Case summary

What she did

Scope

Planned and supported B2C marketing campaigns to drive trial classes, course purchases, renewals, and customer engagement. Worked on promotion mechanics, sales briefing materials, campaign trackers, influencer coordination, anniversary campaigns, in-gym artwork, and customer-facing communication assets.

Execution and impact

Collaborated with sales teams to communicate campaign details, monitor execution, and adjust promotions based on performance data, sales feedback, and monthly revenue targets.

Impact

Recruiter proof points

FocusCustomer campaigns
RoleCampaign planning, branch communication, promotion tracking, and creative coordination.
ProofTrial, purchase, renewal, and engagement campaigns

Tools and channels

Working areas

Campaign trackers Sales briefings Promotion mechanics Influencer coordination In-gym artwork

Results to notice

  • Trial, purchase, renewal, and engagement campaigns
  • Sales-team execution support
  • Customer-facing creative materials

Materials

Images follow the order and folder classification from the source material.

More work

Contact

Open to marketing, growth, partnership, performance, and operations roles.

Based in Sathorn, Bangkok. Available for Marketing Executive, Growth Marketing, B2B/B2C Marketing, Partnership Marketing, Marketing Operations, and Marketing Analyst opportunities.

Email Ploypan