03 — Performance marketing
Coordinated Meta Ads, lead quality, campaign tracking, and dashboard reporting.
Case summary
Coordinated Facebook Ads operations with external media buyers, covering campaign briefs, budget monitoring, creative direction, lead quality checking, sales feedback, and performance review. Built dedicated Ads tracking files, daily reports, campaign trackers, sales dashboards, risk analysis files, and Google Apps Script workflows to centralize fragmented sales and marketing data.
Introduced a purchase-based audience strategy using paid customer data from Facebook-related transactions. This helped improve lead quality and supported consecutive monthly sales targets of approximately 1.6M–1.7M THB/month. The reporting system also helped identify issues across the customer journey, including low lead volume, low trial conversion, weak purchase conversion, renewal drop-off, campaign underperformance, and sales execution gaps.
Impact
Tools and channels
Materials
Images follow the order and folder classification from the source material.
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Contact
Based in Sathorn, Bangkok. Available for Marketing Executive, Growth Marketing, B2B/B2C Marketing, Partnership Marketing, Marketing Operations, and Marketing Analyst opportunities.